It may not be a sign of the coming end time, but it certainly is a sign of our times and of the state of our media that the day Greta Thunberg is in Davos rebuking world leaders about “empty words and promises” on climate change,  a thinly sourced Global News story  reporting that Canadians were “attacking” Prime Minister Trudeau for his decision to buy his doughnuts at a pricy local bakery, rather than at a Tim Horton’s was trending on Twitter.

Now, there are many things Canadians can and should criticize Trudeau for, including his government’s less than robust approach to climate change policy, but his taste in doughnuts? Come on!

Unfortunately, at a time when many media outlets measure the value of a story by the number of click-throughs it generates, Canadians are more likely to see this kind of click-bait trending on Twitter than in-depth analysis of the government’s climate agenda.

“Our house is still on fire. Your inaction is fueling the flames by the hour. And we are telling you to act as if you loved your children above all else.”
Here is my full speech at the World Economic Forum in #Davos in print. https://t.co/CjQiKnAFYT

— Greta Thunberg (@GretaThunberg) January 21, 2020

Canadians quickly attacked the Prime Minister for his decision to choose a pricier bakery, rather than a fast food joint, such as Tim Horton’s.

Oh Doughnuts had something to say about that.https://t.co/tmnE9vuOSt

— Global Winnipeg (@globalwinnipeg) January 21, 2020