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COVID CRISIS AN OPPORTUNITY FOR INDUSTRY AND GOVERNMENTS TO REIMAGINE AIR TRAVEL

COVID CRISIS AN OPPORTUNITY FOR INDUSTRY AND GOVERNMENTS TO REIMAGINE AIR TRAVEL

Transport Minister Marc GarneauThis column first appeared in National NewsWatch

With Canada’s commercial aviation industry bleeding red ink and with parts of the sector on the verge of collapse, Transport Minister Marc Garneau this weekend announced that discussions with industry representatives on an assistance package would soon begin.

The announcement was welcomed by airlines, airports, and their employees who had for months been calling on Ottawa to step up to help their industry, which the minister has acknowledged had been “hit…harder than any other” by the pandemic.

But with the announcement coming in the wake of Prime Minister Trudeau’s warning to provincial premiers and mayors to impose more restrictions to slow the current rise in COVID-19 cases, and “do the right thing”, the celebrations risk being short-lived.

In issuing his call for vigilance and caution to premiers and mayors, it is likely the Prime Minister was also urging individual Canadians and the country’s business community to show patience and not put undue pressure on governments to open things up.

The recent spike in COVID-19 cases in Canada may not be as steep as that experienced in Europe and in the United States, but with universally available vaccines months away, we know that the virus and government mitigation measures will be with us well into 2021.

So what does this tell us about the assistance package promised by the transport minister?

First it tells us that whatever assistance measures are eventually announced by the federal government, they will be framed by the public health imperative to minimize coronavirus transmission.

Recent polls that show a growing number of Canadians who expect things to get worse before they get better will only serve to bolster the government’s resolve.

Meanwhile, the airline industry has been pushing rapid COVID-testing as a way to reduce quarantine time for international passengers along with air traveller anxiety about the risk of contracting the virus and promoting it on social media using the hash tag #TimeToTravel.

This is not to say that no additional public health measures to facilitate and encourage air travel will be introduced, only that these will likely be limited in scope.

It is possible that a pilot program underway at Calgary airport aiming to evaluate COVID testing for international travellers as a safe alternative to the current 14-day quarantine requirement could, if successful, be expanded to other airports.

But it also means that, while of value in reducing passenger health concerns, industry efforts to expand the use of rapid airport testing for domestic flights will likely not be successful in quickly reducing government restrictions currently in place on domestic travel.

Second, it tells us that short-term transition measures alone will not be sufficient to put the aviation industry on a path to sustainable recovery.

The latest Stats Canada aviation industry report shows an uptick in travel in the month of August – typically the best month for the industry — but also shows total traffic falling by 87 percent over the same period last year.

Most industry experts agree that it will take years to bring passenger levels back to what they were pre-pandemic.

Nicholas Calio, chief executive of Airlines for America, says it’s unlikely air travel in the U.S. will return to pre-pandemic levels before 2024, a perspective echoed last June by the International Air Transportation Association (IATA).

Liquidity assistance in the form of low-interest loans, floated recently as a likely component of a federal assistance package, is a good transitional step but it will have to be supplemented by additional short-term measures and more importantly, changes to Canada’s user pay policies.

The impact of user pay policies on the competitiveness of Canada’s airline industry has been well documented over the years, including in the 2016 Canada Transportation Act Review – better known as the Emerson report.

The pandemic and the federal government’s reluctance to match the assistance provided to their aviation sector by other countries have exacerbated the competitive imbalance and risk crystallizing market dislocation for years.

Canada’s aviation user pay policy generates a healthy windfall for the federal government, but it also penalizes travellers, particularly those from smaller or remote centres, by increasing the cost of air travel and making service to their communities more vulnerable.

Minister Garneau said he wants his assistance package to ensure “Canadians and regional communities retain air connections to the rest of Canada”.

But the only way to achieve this — short of turning the assistance program into a commercial straight jacket or re-regulating the industry — will be by providing additional price latitude to carriers in the short and medium term.

In other words, by opting for market driven solutions.

The government can do this by abandoning or curtailing for a few years certain revenue streams, such as airport rents and subsidizing the costs of air traffic control and airport security screening – now paid in their entirety by air carriers and travellers — like many other countries do.

This would immediately reduce carrier operating costs and lower the per-flight break-even point, and would also eliminate from the price of a ticket those costs the government now charges travellers for their security screening.

If coupled with short-term liquidity assistance, such an approach would give air carriers additional room to adjust their pricing structures to begin growing demand while also reducing their cost disadvantage vis-à-vis foreign competitors.

Noted American economist Paul Romer once remarked that a crisis was a terrible thing to waste.

Navigating this crisis will require vision and daring by both industry leaders and governments, and carries no guarantee of success. But it also provides an historic opportunity for industry and governments to work together to fix longstanding issues and imagine a pathway toward more competitive, efficient and safe air travel for all Canadians.

It is an opportunity that must not be wasted.

Related content: Government Awol as Cuts to Regional Air Service Threaten Recovery

PASSENGER RIGHTS TURBULENCE PREDICTABLE

PASSENGER RIGHTS TURBULENCE PREDICTABLE

When Canada’s air passenger rights regime was announced last May, Transport Minister Marc Garneau called the new rules “world leading”, but recent confusion and consumer frustration around what the rules actually cover suggest that the minister’s self-congratulations might have been premature.

In a move reminiscent of a building contractor who tells a dissatisfied customer to take it to the Better Business Bureau,  the Transport minister’s response to the growing confusion and frustration has been to advise travellers “who feel that they did not get an adequate response,” to complain to the Canadian Transportation Agency (CTA). Transport Minister Marc Garneau

 CBC report  of passengers being denied compensation for delayed or cancelled flights prompted Canadian Automobile Association (CAA) spokesperson Ian Jack to comment, “If the [passenger rights] system were working properly, people wouldn’t be feeling this level of frustration”.

But Mr. Jack should not have been surprised by the turbulence hitting the government’s passenger rights regulations. It was totally predictable; the result of a rushed process designed to meet a political timetable and agenda — in this case, last fall’s federal election.

In representations made last year to the CTA, to whom the minister had given responsibility for drafting the regulations, the National Airlines Council of Canada (NACC) warned that the government’s rush to regulate passenger rights by July 1, 2019 would  produce “rules that reduce[d] consumer protection and convenience through higher fares, reduced service, and market confusion”.

While the government ultimately agreed to delay implementation of the more complex elements of the new rules by five months, this was not nearly enough time for airlines to train thousands of staff and roll out new systems.

NACC had cautioned that the draft regulations not only lacked the clarity needed by airlines to translate them into day-to-day commercial practices but they were often at odds with global airline operating realities. In practice this meant that implementation would be more difficult because of new airline systems and procedures that would be required.

Pointing to troubling parallels with the government’s disastrous rush to implement Phoenix, its still-not-functioning payroll system, NACC urged the minister  to delay implementation in order to give the CTA time to get the new rules right and industry time to ramp up.

As much as Marc Garneau might want to deflect consumer dissatisfaction by getting unhappy travellers to complain to the CTA, coming from the minister who rejected repeated industry warnings and who justified the regulations by saying they were needed to make air carriers treat their “passengers like people and not numbers”,  this advice, like his regulations, falls well short of the mark.